When the entrepreneur describes the product in terms of what the customer gains through its purchase and use,he/she is describing it in terms of its features.

Question

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When the entrepreneur describes the product in terms of what the customer gains through its purchase and use, he/she is describing it in terms of its benefits, not its features. Features are the specific characteristics or attributes of the product, while benefits focus on the solutions or advantages that the product can provide to the customer.

When the Entrepreneur Describes the Product in Terms of What