In the marketing strategy portion of the business plan,the entrepreneur should explain the promotional strategy,pricing strategy and distribution strategy.

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The marketing strategy portion of the business plan should include details on the promotional strategy (how the business will attract customers), pricing strategy (how the business will set prices for its products/services), and distribution strategy (how the business plans to get its products/services to customers). These strategies are important components of the overall marketing plan for the business.

In the Marketing Strategy Portion of the Business Plan,the Entrepreneur