To be successful,a differentiation strategy must create the perception of value in the customer's eyes.

Question

Quizplus · Accepted Answer

A differentiation strategy aims to make a product or service stand out by highlighting unique features or benefits that are perceived as valuable by customers. The success of this strategy ultimately depends on the extent to which customers perceive the product or service as providing superior value compared to competitors. Therefore, creating the perception of value in the customer's eyes is critical to the success of a differentiation strategy.

To Be Successful,a Differentiation Strategy Must Create the Perception of Value