When a crisis hits,corporate communicators should
A)deflect blame to third parties.
B)reserve all comments for their favorite media outlets.
C)get top management involved immediately.
D)go into lockdown mode when asked questions.
E)minimize the amount of information given to the public.

Question

Quizplus · Accepted Answer

When a crisis hits, corporate communicators should get top management involved immediately. This ensures that decisions and actions are taken swiftly and effectively, with the support and guidance of the highest levels of the organization. This approach also demonstrates that the company takes the crisis seriously and is committed to addressing it in a transparent and responsible manner. Deflecting blame, reserving comments, going into lockdown mode, and minimizing information all have the potential to create further damage to the company's reputation and trust with stakeholders.

When a Crisis Hits,corporate Communicators Should