Firms should not assume that the "right customers" are always the ___________.
A)ones that are easily delighted
B)high spenders
C)price sensitive customers
D)average income earners
E)least costly to acquire

Question

Quizplus · Accepted Answer

High spenders are not always the "right customers" as they may not be loyal or may have high service costs, and focusing solely on them can overlook other valuable customer segments.

Firms Should Not Assume That the "Right Customers" Are Always