Defection describes customers who stop buying from a company and transfer their brand affinity to another supplier.
Correct Answer:
Verified
Q3: Special treatment benefits include being known by
Q4: Steps to building a foundation of loyalty
Q6: Which of the following is NOT one
Q10: Good relationships start with a good fit
Q11: Firms should not assume that the "right
Q12: Which of the following is NOT one
Q13: Most people can think of dozens of
Q18: Which of the following are the three
Q19: The two ends of the customer satisfaction/loyalty
Q20: Which of the following is NOT one
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