The objective of competitive strategy is to
A)provide detail to the company's business model.
B)build a competitive advantage in the marketplace by giving buyers superior value relative to the offerings of rival sellers.
C)get the company into the best strategic group and then dominate it.
D)establish a competitively powerful value chain.
E)grow revenues at a faster annual rate than rivals are able to grow their revenues.

Question

Quizplus · Accepted Answer

The objective of competitive strategy is to build a competitive advantage in the marketplace by giving buyers superior value relative to the offerings of rival sellers. This helps the company to attract and retain customers, earn higher profits, and ultimately outperform its competitors. The other choices are not the primary objectives of competitive strategy.

The Objective of Competitive Strategy Is to