A company's competitive strategy should
A)be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers.
B)support its objective to become at least an average performer within its industry.
C)ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves.
D)be well matched to its resources and capabilities in order to incorporate standard attributes into its product offering.
E)be well matched to its internal situation and be predicated on leveraging its collection of competitively valuable resources and competencies.

Question

Quizplus · Accepted Answer

A company's competitive strategy should be well matched to its internal situation and be predicated on leveraging its collection of competitively valuable resources and competencies. This means that the company should identify and utilize its own strengths and capabilities to create a unique and valuable position in the market. A strategy that is not based on the company's strengths and resources is likely to be unsuccessful. Options A, B, C, and D do not fully capture this aspect of a successful competitive strategy.

A Company's Competitive Strategy Should