The ________ strategy concentrates financial management and control out of a central home base while decentralizing production, sales, and marketing operations to units in other countries.
A) domestic exporter
B) multinational
C) franchise
D) transnational
E) virtual company

Question

Quizplus · Accepted Answer

The multinational strategy involves centralizing financial management and control at the home base while allowing for decentralized production, sales, and marketing operations in different countries. This approach enables a company to tailor its operations to meet local market needs while maintaining overall corporate oversight and financial control from the central headquarters.

The ________ Strategy Concentrates Financial Management and Control Out of a Central