All of the following are psychological aspects of quality except:
A) effective marketing.
B) the company's knowledge of its products.
C) the product's reputation.
D) the courtesy of salespeople.
E) the sensitivity of support staff.

Question

Quizplus · Accepted Answer

Effective marketing is not a psychological aspect of quality but rather a marketing strategy to enhance awareness and demand for the product. Psychological aspects of quality usually related to perceptions, beliefs, attitudes, and emotions of consumers towards the product or the company.

All of the Following Are Psychological Aspects of Quality Except