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Skatell's, a Small Jewelry Store with Three Locations, Designs and Manufactures

Question 42

Multiple Choice

Skatell's, a small jewelry store with three locations, designs and manufactures much of its own jewelry while its competitors (many of them large department stores) sell standard, "off-the-shelf" jewelry. As a result, Skatell's has developed a loyal customer base of people who seek unique pieces of jewelry. Skatell's reputation for selling unique and custom-designed jewelry allows them to benefit from a:


A) cost-leadership strategy.
B) differentiation strategy.
C) focus strategy.
D) competitive strategy.

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