Shere Vincente operates a travel service that specializes in arranging trips for women, giving special attention to their needs and preferences, from security and comfort to activities and events designed to appeal to her target customers. Vincente is pursuing a ________ strategy.

Question

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Shere Vincente is pursuing a focus strategy by specializing in arranging trips for women and giving special attention to their needs and preferences. This strategy involves targeting a specific segment of customers and tailoring offerings to meet their unique needs and desires, which can lead to increased customer loyalty and satisfaction.

Shere Vincente Operates a Travel Service That Specializes in Arranging