A company that offers superior product quality, extra customer service, and fast delivery times is pursuing a:

Question

Quizplus · Accepted Answer

The company is focusing on providing unique features and benefits that differentiate it from competitors, such as superior product quality, extra customer service, and fast delivery times. This aligns with a differentiation strategy, which emphasizes offering unique or superior value to customers. Cost-leadership strategy emphasizes achieving the lowest possible cost for a product or service, while concentration strategy focuses on targeting a specific market segment. A strategic alliance involves partnering with another company for mutual benefit.

A Company That Offers Superior Product Quality, Extra Customer Service