Rather than attempting to serve the total market,the small firm pursuing a ________ strategy specializes in serving a specific target segment.

Question

Quizplus · Accepted Answer

A focus strategy involves specializing in serving a specific target segment, rather than trying to serve the entire market. Cost leadership and differentiation strategies focus on achieving a competitive advantage through either low cost or unique product features, but do not necessarily involve targeting a specific segment. Head-to-head is not a recognized strategic approach.

Rather Than Attempting to Serve the Total Market,the Small Firm