To promote an overall company image, Borden dairy products are packaged in similar designs and colors. This approach is known as
A) product grouping.
B) family packaging.
C) brand managing.
D) line consistency.
E) family branding.

Question

Quizplus · Accepted Answer

Family packaging refers to the strategy of using similar designs and colors for packaging different products by the same company to promote a cohesive brand image.

To Promote an Overall Company Image, Borden Dairy Products Are