A service organization's overall promotional effort cannot add value to its service offering.
Correct Answer:
Verified
Q7: Service marketers should consider using integrated marketing
Q8: The guidelines for advertising services applies equally
Q9: Interactive imagery attempts to establish a strong
Q10: In order to persuade customers to try
Q11: Sales promotions are not as good as
Q13: Advertising does not play a key role
Q14: When developing service advertisements,service organizations need not
Q15: Tangibilizing the service means making it more
Q16: A vividness strategy is an advertising approach
Q17: Themes and symbols may be used to
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