Interactive imagery attempts to establish a strong link between an organization's name and its service-offering performance within the customer's mind.
Correct Answer:
Verified
Q4: Service marketers are doing a good job
Q5: Suggestive selling is the act of offering
Q6: Promotion is one element among the services
Q7: Service marketers should consider using integrated marketing
Q8: The guidelines for advertising services applies equally
Q10: In order to persuade customers to try
Q11: Sales promotions are not as good as
Q12: A service organization's overall promotional effort cannot
Q13: Advertising does not play a key role
Q14: When developing service advertisements,service organizations need not
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