In order to persuade customers to try and adopt their products,it is a good idea for service organizations to develop advertising campaigns that overpromise.

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Developing advertising campaigns that overpromise can lead to disappointment and dissatisfaction among customers, ultimately driving them away from the organization's products and services. It is better to provide accurate and honest information about the benefits and capabilities of the products to gain the trust and loyalty of customers.

In Order to Persuade Customers to Try and Adopt Their