Personal selling is an attractive tool for informing or persuading customers about complex or expensive services.
Correct Answer:
Verified
Q13: Advertising does not play a key role
Q14: When developing service advertisements,service organizations need not
Q15: Tangibilizing the service means making it more
Q16: A vividness strategy is an advertising approach
Q17: Themes and symbols may be used to
Q19: Service firms can address the variability of
Q20: Word-of-mouth communication is often perceived as not
Q21: It is not yet possible to utilize
Q22: The Internet enables service organizations to qualify
Q23: A free sample is an example of
A)an
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