Word-of-mouth communication is often perceived as not being very credible by customers.
Correct Answer:
Verified
Q15: Tangibilizing the service means making it more
Q16: A vividness strategy is an advertising approach
Q17: Themes and symbols may be used to
Q18: Personal selling is an attractive tool for
Q19: Service firms can address the variability of
Q21: It is not yet possible to utilize
Q22: The Internet enables service organizations to qualify
Q23: A free sample is an example of
A)an
Q24: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q25: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
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