Service firms can address the variability of services by capitalizing on word-of-mouth communication.

Name: Service firms can address the variability of services by capitalizing on word-of-mouth communication.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Service firms can encourage positive word-of-mouth communication through excellent customer service, personalization, and rewarding loyal customers. This can help mitigate the impact of variability in service quality and create a positive reputation for the firm.

Service Firms Can Address the Variability of Services by Capitalizing