Publicity and public relations are not very helpful for promoting new or high-risk offerings.
Correct Answer:
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Q1: It is not necessary for service organizations
Q3: Organizations that rely heavily on sales promotions
Q4: Service marketers are doing a good job
Q5: Suggestive selling is the act of offering
Q6: Promotion is one element among the services
Q7: Service marketers should consider using integrated marketing
Q8: The guidelines for advertising services applies equally
Q9: Interactive imagery attempts to establish a strong
Q10: In order to persuade customers to try
Q11: Sales promotions are not as good as
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