A local service provider decided that it wanted to design an effective guarantee for its services.However,the firm had no idea of how to develop one,and you were hired to help the firm.What are your recommendations for designing an effective service guarantee?
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Q52: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q53: What is service quality?
Q54: Why should service organizations be concerned with
Q55: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q56: Describe the service profit chain.
Q57: Your manager is thinking about designing a
Q58: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q59: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q60: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q61: What makes a service guarantee extraordinary (exceptional)?
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