The center of influence prospecting method involves finding influential people who are willing to help a salesperson identify prospects.

Question

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Prospecting via the center of influence method involves finding and cultivating people in a community or territory who are willing to cooperate in helping to find prospects. They typically have a particular position that includes some form of influence over other people, as well as information that allows the salesperson to identify good prospects.

The Center of Influence Prospecting Method Involves Finding Influential People