Which of the following prospecting methods is most similar to telephone prospecting in terms of its objective?

Name: Which of the following prospecting methods is most similar to telephone prospecting in terms of its objective?
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Question

Quizplus · Accepted Answer

Like direct marketing, use of telephone prospecting to contact a large number of prospects across a vast area is far less costly than use of a canvassing sales force, though usually more costly than mail outs.

Which of the Following Prospecting Methods Is Most Similar to Telephone