To identify market opportunities for a given product or service, the international marketer usually starts off with a large pool of candidate countries. To narrow down
This pool, the company will typically do a(n) _______________________.

Question

Quizplus · Accepted Answer

The company will typically do a preliminary screen to narrow down the pool of candidate countries. This involves assessing various factors such as market size, growth potential, competition, infrastructure, cultural fit, and regulatory environment. The goal is to identify the most promising markets for further investigation and investment. Internal and external audits, cross-border budgeting, and econometric analysis may be used as part of the screening process or later stages of market research and planning.

To Identify Market Opportunities for a Given Product or Service