Question 1

Twitter users can restrict delivery of their messages, control whose tweets they receive, when they receive them, and on what devices.

Accepted Answer

Twitter users have various settings to control the delivery of messages, including restricting them and choosing whose tweets they receive and on what devices.

Question 2

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

Accepted Answer

Social networking sites can also be used for professional networking, online marketing, and connecting with like-minded individuals beyond your personal circle.

Question 3

Employees cannot legally reject a job applicant based on the contents of the individual's social networking profile.

Accepted Answer

While it is generally not illegal for employers to look at an applicant's social media profiles, they cannot use information about an applicant's race, religion, gender, age, disability, or other protected characteristics to make hiring decisions. Therefore, if an employer decides not to hire someone based on information found on their social media that pertains to a protected characteristic, it could be considered illegal discrimination.

Question 4

Social networking Web sites are used almost exclusively for nonbusiness purposes with almost no business applications.

Accepted Answer

While social networking sites are primarily used for nonbusiness purposes, there are a variety of business applications such as marketing, networking, and recruitment. Many businesses have their own social media accounts and use them to promote their products or services. Additionally, LinkedIn specifically is a social networking site designed for professional networking and job searching.

Question 5

There are a number of ethical issues associated with using social network advertising to send messages to an individual's network of friends.

Accepted Answer

Using social network advertising to send messages to an individual's network of friends raises ethical concerns related to privacy, consent, and manipulation of personal relationships.

Question 6

During the 2009 Iranian elections, there were rumors that the Iranian government attempted to block Twitter traffic and used Twitter to communicate its own message.

Accepted Answer

There were reports that the Iranian government attempted to block Twitter traffic during the 2009 elections, and they also used Twitter to communicate their own message.

Question 7

There are a few hundred social networking Web sites worldwide.

Accepted Answer

The answer of There are a few hundred social networking...

Question 8

Cyberbullying is most common among males and among 18- to 20-year olds.

Accepted Answer

Research indicates that cyberbullying is more common among females and typically occurs among younger teenagers, not specifically 18- to 20-year-olds.

Question 9

According to the 2009 Pew Internet & American Life Project, about 55% of U.S. Internet users age 18 and older have a profile on an online social networking Web site.

Accepted Answer

The answer of According to the 2009 Pew Internet &...

Question 10

Cyberstalking is the adult version of cyberbullying.

Accepted Answer

Cyberstalking refers to harassing or threatening behavior through electronic communication or social media, often with the intent to harm or intimidate someone. This behavior is typically targeted at adults, while cyberbullying is more commonly associated with children and teens.

Question 11

More than 1 out of 5 hiring managers use social networking Web sites as a source of information about candidates.

Accepted Answer

According to a survey conducted by CareerBuilder, 22% of hiring managers use social networking sites to research candidates.

Question 12

Of those hiring managers who use social networking Web sites to screen candidates, over one-third have found information that made them drop a candidate from consideration.

Accepted Answer

According to a survey conducted by CareerBuilder, 34% of hiring managers who use social networking websites to screen candidates have found information that made them drop a candidate from consideration.

Question 13

Twitter text-based posts must be 140 characters or less.

Accepted Answer

Twitter posts, also known as tweets, have a maximum character limit of 140 characters.

Question 14

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

Accepted Answer

The goal of viral marketing is actually to create a buzz or hype around a product or brand that will result in it being shared and talked about by consumers, ultimately leading to increased awareness and sales. It is not intended to spread negative rumors or innuendo about a rival's product.

Question 15

Some social shopping Web sites earn money by sharing with retailers data about their members' likes and dislikes.

Accepted Answer

Some social shopping Web sites use the data collected from their members' likes and dislikes to share with retailers, who may use it to improve their marketing strategies or offer personalized recommendations to their customers. This data sharing can be a source of revenue for the social shopping site.

Question 16

Currently, there is a fairly narrow range of interests represented in social networking Web sites.

Accepted Answer

Social networking Web sites have diverse communities, where users can find various interests, communities, and content they're keen on connecting with.

Question 17

Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

Accepted Answer

Coca-Cola has over 107 million likes on their Facebook fan page, making it one of the most popular brand pages on the platform. They use their page to engage with fans, share content, and promote their image and products.

Question 18

Although Twitter is a very rapidly growing service, its founders have been able to manage the rapid growth with few start-up problems or on-going service issues.

Accepted Answer

Twitter has had various start-up and service issues, including frequent outages and security breaches.

Question 19

Social network advertising has at least two advantages over more traditional advertising media such as radio, TV, and newspapers.

Accepted Answer

Social network advertising allows for targeted and personalized advertising, as well as the ability to track and analyze the effectiveness of ads in real time, which are advantages over traditional advertising media.

Question 20

During the 2009 Iranian elections, Twitter emerged as a highly reliable and accurate news source.

Accepted Answer

During the 2009 Iranian elections, Twitter was used widely for real-time updates and information sharing, but it was not always reliable or accurate due to the spread of unverified information and rumors.

Quiz 9: Social Networking