_____ involves the use of social networks to inform, promote, and communicate the benefits of products and services.
A) Social network shopping
B) Social network advertising
C) Viral marketing
D) Direct advertising

Question

Quizplus · Accepted Answer

The description best fits social network advertising, which uses social media platforms to advertise and promote products or services. Social network shopping involves completing transactions directly on social media platforms, while viral marketing aims to spread awareness through social sharing. Direct advertising typically involves one-way communication from the company to the consumer, while social network advertising focuses on engaging with consumers on social media platforms.

_____ Involves the Use of Social Networks to Inform, Promote