Hotmail created what is recognized by many as the most successful _____ campaign ever when it first launched its service in 1996.
A) spam
B) viral marketing
C) indirect advertising
D) direct advertising

Question

Quizplus · Accepted Answer

Hotmail's "viral marketing" campaign was successful because it encouraged users to invite their friends to sign up for the service, which helped it spread rapidly and gain a large user base in a short amount of time.

Hotmail Created What Is Recognized by Many as the Most