Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to her company's Web site, 2) increases in request for product information, and 3) changes in the number of people who download informational brochures from the Web. Most likely, Susan is using what type of social media metrics?
A) Tool based metrics
B) Strategic metrics
C) Tactical metrics
D) ROI metrics

Question

Quizplus · Accepted Answer

Susan is collecting information related to specific objectives, which falls under tactical metrics. Tool based metrics are related to the specific tools used for social media, strategic metrics are focused on overall business goals, and ROI metrics measure the return on investment.

Susan Is Attempting to Measure the Impact of Social Media