ROI metrics have inherent appeal to managers because they address the need of the business organization to engage in activities that will contribute to ________________.
A) Customer satisfaction goals
B) Product awareness goals
C) Revenue goals
D) Employee retention goals

Question

Quizplus · Accepted Answer

ROI metrics are designed to measure the financial return generated by an investment or activity. Therefore, they are directly linked to revenue goals and are a valuable tool for managers to ensure that they are engaging in activities that contribute to the financial success of the organization. While customer satisfaction, product awareness, and employee retention are important goals for a business, they are not necessarily directly tied to financial returns and may require different metrics to evaluate their effectiveness.

ROI Metrics Have Inherent Appeal to Managers Because They Address