To show the increasing power of retailers in today's business world, the traditional supply chain that was once powered by the manufacturer has been turned around.
Distribution today is characterized as being ____________ in nature.
A) push
B) pull
C) vertical shove
D) horizontal slant
E) parallelism

Question

Quizplus · Accepted Answer

The term "pull" is commonly used to describe today's distribution approach, where retailers have a greater influence on the supply chain than the manufacturer. Retailers use sales data to determine what products they need and when they need them, creating a demand that the manufacturer must respond to by producing and delivering the products in a timely manner. This is in contrast to the traditional "push" approach, where the manufacturer would produce goods and try to push them onto retailers.

To Show the Increasing Power of Retailers in Today's Business