As a branding strategy, _______________ is especially attractive to MNCs that face well-entrenched incumbent brands in the markets they plan to enter. (This
Overcomes the problem of shelf-space denial.)
A) domestic branding
B) national branding
C) manufacturers branding
D) store branding or private labeling
E) service labeling

Question

Quizplus · Accepted Answer

Store branding or private labeling allows MNCs to create their own brands and sell them exclusively through a particular store or chain, thereby overcoming the problem of shelf-space denial created by incumbent brands. This also allows MNCs to differentiate their products and pricing strategies from those of the competitors.

As a Branding Strategy, _______________ Is Especially Attractive to MNCs