In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following constraints on international promotion?
A) language barriers.
B) advertising regulations.
C) cultural constraints.
D) local attitudes toward advertising.
E) poor media infrastructure.

Question

Quizplus · Accepted Answer

The translation error from "Body" to "Corpse" highlights a language barrier issue, where the intended message was lost due to differences in language interpretation.

In an Advertising Message, the Original Slogan Was "Body by Fisher