Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market
Showed that Americans preferred larger beds than their Swedish counterparts, which
Of the following strategies would be advisable to Ikea?
A) standardization.
B) new product development.
C) adaptation.
D) withdraw from market.
E) lower prices to encourage attitude change.

Question

Quizplus · Accepted Answer

The Answer is C

Ikea, the Swedish Furniture Chain, Insists That All Its Stores