Due to differences in the cultural or competitive environment, a company may choose the _______________________ strategy if it wishes to keep its product economies
Scale intact but customize its communications.
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation
Correct Answer:
Verified
Q2: Ikea, the Swedish furniture chain, insists that
Q3: In the area of global product policy,
Q4: Even though other combination alternatives can be
Q5: As a strategy, _ will work when
Q7: Many companies add brands to their portfolio
Q8: If a company is an early entrant
Q9: Because of differences in preferences in flavors
Q10: The biggest advantage of a product and
Q10: _ means offering a uniform product on
Q14: In the Australian market, rather than manufacturing
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