To what extent does the new product offer more perceived value to potential adopters than exiting alternatives, would be a question that best fits with which of the following
Key product characteristics acceptance categories?
A) observability.
B) relative advantage.
C) compatibility.
D) complexity.
E) trialability.

Question

Quizplus · Accepted Answer

The question is asking about the perceived value of the new product compared to existing alternatives, which is directly related to the concept of relative advantage. Observability is about how visible the benefits of using the product are, compatibility is about how well the product fits with the adopter's current situation, complexity is about how difficult the product is to use, and trialability is about the ease with which the product can be tested before adoption. While these may also be important characteristics to consider, they are not directly related to the perceived value of the new product compared to existing alternatives.

To What Extent Does the New Product Offer More Perceived