In general, the adoption of new products is driven by factors such as:
A) individual differences.
B) personal influences.
C) product characteristics.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

The adoption of new products is not solely driven by one specific factor. It is influenced by individual differences, such as age and income, personal influences, such as peer pressure and family opinions, and product characteristics, such as its price and perceived benefits. Therefore, the best answer is D, all of the above.

In General, the Adoption of New Products Is Driven by Factors