One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand
Becomes vulnerable to losing its unique foreigness.
A) overcustomization
B) micro-managing
C) technocracy
D) group think
E) overstandardization

Question

Quizplus · Accepted Answer

Overcustomization occurs when too much adaptation occurs to the local market, leading to the brand losing its unique foreignness. This can lead to the brand becoming unrecognizable and vulnerable to losing its competitive advantage.

One of the Pitfalls That a Global Marketer Can Run