If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what
They have seen), then the marketing research entity will probably have conducted
A(n) __________________ instead of a full test market.
A) thought panel
B) laboratory test market
C) internet exposure technique
D) preferred patron experiment
E) break-even analysis

Question

Quizplus · Accepted Answer

A laboratory test market involves exposing consumers to a product and its marketing in a controlled environment, such as showing commercials and gathering feedback, rather than conducting a full-scale market test.

If Prospective Customers Are Contacted and Shown Commercials for the New