Variation in customer needs is the primary reason for ____________________.
A) market segmentation.
B) product segmentation.
C) country segmentation.
D) quality segmentation.
E) sales segmentation.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups of consumers with similar needs and characteristics. This is done to better understand and meet the specific needs of each group in order to create targeted marketing strategies and products. The variation in customer needs is the primary reason for this segmentation as it allows companies to better serve their customers and ultimately increase profitability. Product segmentation, country segmentation, quality segmentation, and sales segmentation are all related concepts but are not the primary reason for market segmentation.

Variation in Customer Needs Is the Primary Reason for ____________________