When marketers use a(n) _________________ segment, they focus on local segments that differ from country to country.
A) unique/diverse
B) universal
C) combination
D) customized
E) international
Correct Answer:
Verified
Q5: Another name for universal segments is:
A)local.
B)regional.
C)transnational.
D)global.
E)multi-regional.
Q7: The goal of market segmentation is to
Q9: Market segmentation is a logical outgrowth of:
A)the
Q13: In disaggregate international consumer segmentation, the focus
Q14: With respect to properties that an international
Q15: With respect to properties that an international
Q20: Variation in customer needs is the primary
Q21: The Roper Consulting Valuescope study on lifestyle
Q22: According to the Roper Consulting Valuescope study
Q23: Which of the following bases would probably
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