With respect to properties that an international market segment should ideally possess, the _________________ property is easily met for the target country when the
Researcher examines socioeconomic variables (such as per capita income).
A) identifiable
B) sizable
C) defensible
D) accessible
E) actionable

Question

Quizplus · Accepted Answer

The identifiable property refers to the ability to identify and define the market segment accurately, and examining socioeconomic variables helps in achieving this. The other properties are not related to the given explanation.

With Respect to Properties That an International Market Segment Should