When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.
A) diverse
B) universal
C) combination
D) customized
E) international

Question

Quizplus · Accepted Answer

The slogan "Everything. Everywhere" suggests a universal appeal, meaning it is targeting a broad, general audience rather than a specific segment.

When Nokia Used a Global Campaign to Promote Their New