______________________ plays a major role in global marketing research.
A) Business segmentation
B) Quality segmentation
C) Firm segmentation
D) Country segmentation
E) Local segmentation

Question

Quizplus · Accepted Answer

Country segmentation plays a major role in global marketing research as different countries have different cultural, economic, and social factors that affect consumer behavior and market trends. Conducting research specific to each country can help companies tailor their marketing strategies and products to better fit the needs and preferences of consumers in those markets.

______________________ Plays a Major Role in Global Marketing Research