A persistent problem faced by international marketers is how to strike the balance between standardization and customization. Using international marketing
Segmentation to shed some light on this issue would be an example of which of the
Following reasons why international marketers implement international market
Segmentation?
A) country screening.
B) marketing mix policy.
C) global market research.
D) positioning strategy.
E) entry decisions.

Question

Quizplus · Accepted Answer

International market segmentation can help international marketers in deciding how much to standardize or customize their marketing mix policies based on the needs and preferences of different segments across different markets. This helps in finding the right balance between standardization and customization, which is crucial for successful international marketing.

A Persistent Problem Faced by International Marketers Is How to Strike