The first step in doing international market segmentation is deciding:
A)which criteria to use in the task.
B)which criteria to fund.
C)which customers must be evaluated.
D)how best to spend research funds.
E)none of the above.

Question

Quizplus · Accepted Answer

The first step in international market segmentation involves deciding which criteria to use in the segmentation task. This is essential for identifying relevant market segments based on factors such as demographics, psychographics, geographic location, and behavior.

The First Step in Doing International Market Segmentation Is Deciding