A persistent problem faced by international marketers is how to strike the balance between standardization and customization.Using international marketing segmentation to shed some light on this issue would be an example of which of the following reasons why international marketers implement international market segmentation?
A)country screening.
B)marketing mix policy.
C)global market research.
D)positioning strategy.
E)entry decisions.

Question

Quizplus · Accepted Answer

International marketing segmentation helps in tailoring the marketing mix policy by identifying segments that may require different levels of standardization or customization.

A Persistent Problem Faced by International Marketers Is How to Strike