With respect to properties that an international market segment should ideally possess, the _____ property is important when the target country has differences in the quality of the media infrastructure (such as the absence of commercial television).
A)identifiable
B)sizable
C)stable
D)accessible
E)actionable

Question

Quizplus · Accepted Answer

The "accessible" property is crucial for an international market segment, especially when there are differences in media infrastructure quality across countries. This means the market can be effectively reached and served, which is particularly important when certain media channels may not be available or as developed in some regions.

With Respect to Properties That an International Market Segment Should