With respect to properties that an international market segment should ideally possess, the _____ property is easily met for the target country when the researcher examines socioeconomic variables (such as per capita income).
A)identifiable
B)sizable
C)defensible
D)accessible
E)actionable

Question

Quizplus · Accepted Answer

The identifiable property is easily met when a researcher examines socioeconomic variables like per capita income because these variables help in identifying and distinguishing one market segment from another based on measurable characteristics.

With Respect to Properties That an International Market Segment Should